How your brain might be getting in the way of your success

Matt Leech 17th September 2012

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What if I told you that your brain could be in the way of everything you've ever wanted. Quite a strange idea considering you work hard to achieve the things you want. Let me explain...



Your brain is an amazing computer that has many 'apps' but for simplicity there are 2 parts to your brain:



1. The Emotional brain
2. The Rational brain



The 2 parts to your brain are quite often in conflict; let me give you an example...



As a youngster, have you ever planned to ask someone out on a date (Rational brain) only to pull out at the last moment because something insides says “They will say no, they don’t like me” (emotional brain) This is an internal conflict on wanting to do something but the overriding fear & emotion get in the way.



Could you imagine all the times in your life where this part of your brain got in the way?



Typically in my daily interaction with my clients, I see the emotional brain override the rational brain when it comes to making investment decisions. The emotional brain tends to be stronger and can impact important decisions. These decisions can often make rational sense but the emotions still take over.

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If you want to achieve financial success in your life, be aware of what part of your brain is making the decisions for you.
If possible, try to override the emotional brain or outsource your decision making to someone that can look at it rationally with no emotional connection.

This is where having a professional adviser who can understand what you want emotionally but applies rational decision making to achieve the results you want.